Why should we care, and what can we do about the environment
There’s a short story of this movement. It began as an exploration of sustainable consumption, a thread that wove together individuals from all walks of life—professionals including a few CEOs and decision-makers at large corporate houses and non profits as well as educators, as also a few students—each with their own unique perspective and contribution.
Over an hour-long session at Coffee for Cause edition 6 (see video) blossomed into a vibrant network of passionate individuals turned into a large community and their meetups became a melting pot of ideas, fostering connections that transcend individual efforts. This video has glimpses of one such meetup where representatives of ‘conscious communities’ comprising corporates, non-profits, universities, schools as well as leads from United Nations Environment Programme participated.
Interestingly, as educational institutions became incubators for this dialogue, where not just students, the concept of “Young Earth Heroes” emerged—a platform designed to empower the younger generation to lead the charge for sustainability. It is not a campaign, rally or a symbolic initiative, but a subtle action-oriented movement where we all acknowledge ourselves as a part of a larger community that does their bit, urges others to do theirs, and meet once in a while to acknowledge the power of collective action, tell each other that we are not alone, thousands of us are together in it.
So, here’s the call to everyone who cares for the Earth, no matter how small your concern may be. Let’s unite in this movement. Share your stories, engage in conversations, and let’s take collective action. Because when we come together, our voices grow louder, our actions more impactful, and our dreams for a sustainable world more attainable.
Together, we can rewrite the narrative of sustainability, transforming isolated efforts into a powerful wave of change.
The journey has just begun, and every story shared makes a difference. Let’s make it count!
Mission Lifestyle for Environment (LiFE) is an India-led global mass movement to nudge individual and community action to protect and preserve the environment. Mission LiFE recognises that the first step towards adopting a ‘lifestyle for the environment’ is embracing sustainable consumption and being a conscious consumer. The mission emphasises the importance of conserving our precious natural resources and living in harmony with nature, and puts the focus on individual actions and steps that can help achieve this.
